What happens when a sentence and an aside require different sentence structures?

How do you handle when an aside -- a parenthetical or a dashed aside -- doesn't fit with what follows, but since the aside is the "closest" thing, the original thing doesn't fit either.

Consider (speaking about web crawlers here):

You let them -- even encouraged them -- consume your content, and in return they sent you traffic.

Without the aside, we have:

You let them consume your content...

That works.

But the aside wants a "to"

You encouraged them TO consume your content...

I would think that you should cater to the main sentence, without the aside (so, no "to"). But the aside is closer to the end of the sentence, so you stumble over it more.

I tried this:

You let them -- even encouraged them TO -- consume your content, and in return they sent you traffic.

But that didn't seem right either.

The parenthetical aside should be grammatically independent of the main sentence whenever possible. If the aside disrupts the sentence structure or creates ambiguity, the best solution is usually to rewrite the sentence rather than force the grammar to fit.

A good rule of thumb is to remove the aside and check whether the main sentence still reads naturally. If it doesn't, the sentence likely needs restructuring. Parenthetical remarks should add information, not interfere with the grammar of the main clause.

In short: prioritize clarity over preserving the original wording. Rewriting the sentence is often the cleanest and most readable solution.